Marketing acts as the heart of your business as the success of your company lies in the accomplishment of marketing targets. A successful marketing campaign determines the value aspects of your business. The ultimate marketing umbrella covers promotions, advertising, public relations and sales of a business.
It’s important to understand the various methods of marketing to carry out an exemplary approach towards the potential prospects. Without marketing, none of your potential consumers would know about your services and products. Your sales may crash and company may get closed if the marketing process doesn’t work out.
For a business to get successful, the service or the product it offers must be known to its potential buyers. You need to establish a connection with the social community in order to classify the potential prospects and target them accordingly. It requires unique marketing strategies as you may not be the only business to provide such service or product.
Marketing is a phenomenon of introducing and promoting a service or product to the potential consumers/clients. It is an integral way to establish brand awareness, brand loyalty and strong customer relationship. The increasing competition of businesses and companies to prospect potential targets before their rivals have influenced various marketing techniques.
Here’s a list of incredible marketing methods that can bring a lot of leads to boost your business-
- Email Marketing
Email Marketing is the most-practised digital marketing method in business world. It’s not about spamming people by buying B2B database and lists that are even accessible by your rivals. Email marketing can be done with an exemplary approach if the method is accurately implemented. It’s about informing the valuable prospect about your product or service with his/her prior permission and then sending quality content tailored according to the person’s interests.
Email marketing is a powerful method of marketing as it makes you virtually stand in front of your potential customer with the information of your product/service tailored in an attractive way, and allows you to gain the prospect’s attention in order to convert him into actual consumer.
All you need is a genuine database or lists of email IDs of potential prospect companies or individuals that you want to target, create quality content and approach them with an email. If your content is creative enough to explain your product’s/service’s uniqueness and relevance to customer’s need, the chances of getting conversion becomes high.
Once you have successfully approached the potential target, you need to drive his attention towards your product’s quality or your service’s convenience in order to convince him to perform a transaction. As a result, you will successfully receive an order for your product/service progressively increasing the sales of your business.
Email marketing results largely depend upon the lists that you’ve bought or you’ve created as it needs to encompass correct and genuine prospects data. Generate leads through e-mail prospecting and create marketing targets as per the number of email IDs, distribute the tasks amongst your team and stay open for upcoming enquiries from valuable customers to perform the email marketing technique effectively.
- SEO Marketing
Your website on the internet itself acts as the biggest tool for digital marketing. You need to carry out Search Engine Optimisation (SEO) technique to boost your website visibility in order to gain as much as attention on the world wide web. SEO marketing has emerged as the most practised marketing method on the digital platform.
SEO is the best source of increasing your website visibility. It helps in increasing your website traffic by optimising your content on search engine result page (SERP) when a user searches for an item online. It uses the keyword content of your website relevant to the search and positions your website link on the SERP. The user gets directed on your landing page and access your content.
As an effective marketing strategy, you need to consider how search engines work according to the actual keywords, what people search for and which search engines are preferred by the demographics. It involves editing your web content as per the keywords and HTML coding to increase its relevance with user’s search as well as removal of unwanted barriers in search engines’ index.
Google is the dominating search engine of the digital world. It operates certain metrics to determine SEO rankings of popular websites. You need to follow Google metrics to maintain your website ranking as it increases the chances of the user ending up on your website rather than your competitor’s landing page.
SEO tactics like increasing the number of backlinks, co-citation links, editorial links; analysing keyword popularity, link outreach; and keyword stuffing help to build a strong search engine presence. The most important factor influencing SEO is the quality of your content and its relevance to local searches.
- Content Marketing
The digital marketing method involves content marketing as one of the significant drivers. The quality of your content and its subject to the truth is what triggers the user to engage on your website. Content marketing helps in building trust and brand loyalty through offering solution and information credibility to the website visitors.
You will need to demonstrate expertise through blog and articles writing provided with relevant information. The blog post should consist of applicable keywords in order to bring more traffic to draw in visitors. You can use SEO methods to find out what are the terms that drive traffic on your website as well as what your audience is searching on.
Blogs are a great place to put Call to Action (CTA) buttons. Unique content with absolute information helps in engaging the reader and it increases the chance of conversion. The more content you put, the more exposure is created. The increased visibility of your website is expected providing better prospection results.
- Social Media Marketing
Engaging on Social Media for lead generation is one of the most important pillars of digital marketing. The use of social media networks is immensely expanding in today’s world. The young-age population of the world is highly active on social media which has opened floodgates for businesses to engage with their target consumers.
According to a study, Social Media Marketing has effectively reduced costs for 45% of businesses. 24% of businesses who utilise social media for lead generation have witnessed increase in their revenue. Social Media is a huge platform for marketers to advertise and promote their products/services.
Driving valuable leads from LinkedIn, Facebook, Twitter and other social media networks is becoming the new trend of marketing. Sponsored posts increases the visibility and helps the marketers to achieve more leads. You need to identify and further classify the target audience on social media networks according to their location, interests, key sector, etc.
Once you’ve classified your target audience, you can directly approach them with your offerings turning them into your client. Facebook and Twitter are the most used social media platforms on the internet and one can’t afford to ignore the enormous scope of marketing.
It becomes easier for the customers to connect with you when you’re on social media. As a result, you can create a strong relationship with your customers. Not only you can solve their queries but also you can get feedbacks about your products. This helps you to regulate brand awareness and maintain the loyalty with valuable customers to build strong relationships with them.
- Mobile Marketing
Mobile marketing is an advanced marketing technique progressively involving all aspects of digital marketing and providing time and location sensitive, personalised information about your product/service directly to the potential target using the mobile phone as the medium.
The global technological upgradation has enabled the use of advance smartphones and tablets as well as other handheld devices. World population use such devices as their basic mean of communication. Mobile phones have become an essential part of human life and we are dependent on them for various needs.
Internet enabled smartphones and tablets have boosted mobile marketing on a large scale. Apart from tele-sales, telemarketing and SMS marketing; advertising on mobile apps, providing exclusive offers and discount vouchers, targeting location-based prospects, etc. are the different mobile marketing methods that have influenced the marketers.
Mobile Marketing holistically involves content marketing, SEO and Social Media is well. The internet-active population largely use their mobile phones for accessing the web. It enables you to provide time and location sensitive, personalised content about your product/service which is an exemplary approach towards the prospect and increases the chances of conversion.
MMS marketing, app-based marketing, in-game mobile marketing, QR codes, proximity marketing, location-based marketing, voice mails, etc. are the different aspects of mobile marketing that you can utilise. The best thing about mobile marketing is that it works through an user-controlled media, which means that the potential customer allows you to execute marketing with his/her consent.
- Analytical Marketing
The analysis of marketing channels performance and strategizing accordingly for better prospecting can be termed as analytical marketing. It involves detailed research and analysis of the community of your customers that you have created on social media or on your own website. It also studies all the digital marketing channels collecting testimonials, feedbacks and reviews about your product and services.
Analytical Marketing is more than a marketing technique, it’s an essential step involved in overall marketing process. You necessarily need to perform analysis of your marketing campaign in order to decide and plan your next marketing campaign. It can also be termed as remarketing.
Google provides certain metrics to analyse your SEO and website ranking. The number of likes, comments and shares on Facebook, retweets and followers on Twitter, views and likes on Youtube, etc. are the basic analytics on Social Media. The social media platforms also provide their own analytics that can be accessed by sponsorship or premium membership.
Analytical marketing also involves the analysis of changing behaviour of consumers and their relevance to your product/service. Basically, it helps you to understand the impact of your previous marketing campaign, giving you the information about changing aspects in the market and allows you to plan your remarketing accordingly. The marketing process involves analytics as an essential step which can’t be overlooked at all.